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5 Practical Online Small Business Common Sense Secrets

The truth is, savvy small businesses consistently produce some of the best results possible online — especially when compared to so many of the large corporations out there who are missing the point. Maybe it’s the lean and mean ability to step down into even a "tiny" profitable niche when necessary — but whatever it is, these 5 online small business common sense secrets should tell you something about why it’s vital to give your website and online marketing plan the attention they deserve.
 

One: You can project the image you choose to portray your business online.
Want to look like a mom and pop style small enterprise to help convince online customers that you’re small enough to really care about their needs? No problem. Want to project the professional corporate image of a Fortune 500 company on your website? Again, not an issue....after all, it’s your website, and with good pre-design planning, you get to pick your business image. Plan ahead and be smart!
 

Two: Even the smallest micro-budget online businesses can compete.
This is the beauty of the online business environment. Sure, there’s still plenty of competition — but the thing is, the barriers to entry are low enough that practically any small business can use a combination of search optimization (SEO), search marketing (SEM), and pay-per-click (PPC) to create a high-conversion rate, profitable business. The capabilities to test, adjust, and repeat the process over and over again really helps streamline online operations.
 

Three: Small businesses can go global overnight, but they can also dominate a local niche online. We’ve all been trained through experience to understand how a good website or e-commerce online presence can turn a micro-business operated from computer in someone’s bedroom into an international competitor. But even more practical (and often overlooked), is the fact that with a little bit of optimization, a local business can use their online presence to dominate their own local market.
 

Four: Professional search optimization can tune your website to deliver leads like crazy.
Many small businesses have been rather pleasantly surprised when they discover that when spending a reasonable share of their monthly advertising budget to optimize and fine tune their online business process, the percentage spent on optimization out delivers the other advertising dollars spent several times over. Pro SEO has a way of delivering downright astonishing results when it comes to creating leads and sales conversions with a small biz website.
 

Five: Your online business doesn’t have to be perfect.
So many small business owners put off development of a profit-producing online presence because they know they won’t be able to develop the same kind of website that they imagine they’ll need to play in the same game as their big league competitors. The bottom line is that even a $2000 website
can be tuned to produce respectable results in a niche market. The biggest key here is to develop a plan — with both short-term and long-term components — and begin setting it in action. With a smart plan, you can definitely start small on the web and grow your online business to perfection.
Small businesses have the distinct advantage of being able to level the playing field online — are you choosing to participate?

8 Proven Tips For Driving Local Traffic

Looking to build your website’s local traffic? Try these 8 proven tips…

1. Sign Up For The Local Search Engines – It’s free, it’s easy, and it simply works. Each of the 3 major search engines is really trying to expand their market share of local search (they’re obviously on to something here). In doing so, they’re making it incredibly simple to participate. Don’t pass up this opportunity.
2. You’ve Got A Web Address… Use It – Tastefully plaster your website’s URL all over your business’s traditionally-printed material. Business cards, envelopes, stationary, flyers… you name it. Your local customers do want to use and benefit from your website, but in many cases, they just need to know about it first.
3. Participate In Social Media – Twitter and Facebook have become quite the online phenomenon. And the best part about it is that it doesn’t look like they’re going away anytime soon. Local businesses are catching on and finding out that using these tools to reach local customers is really working. In fact, check with your local Chamber of Commerce or other local business organization to see if they’re offering any classes or advice to get started here — many are.
4. Optimize Your Website With Local Keyword Phrases – This proven tip is about as simple as it comes, but also frequently overlooked. Locally inspired keyword terms — especially long tail keyword terms — usually go without any competition at all. In other words, if you use them on your site, you’ll dominate the search engines for those terms!
5. Include Your Local Address On Your Website – For some crazy reason, lots of businesses choose not to do this. First of all, if you’re a legit business, you’ve definitely got nothing to lose by providing your visitors with good level of transparency. But more importantly when it comes to local traffic, by including your business name and address (perhaps in the footer) of every web page on your site, you’ll cross match for even more locally targeted search queries.
6. Take Advantage Of The Maps – There are all kinds of different strategies here, but map mash-up tools (like those offered by Google Maps) enable you to get creative locally. You can literally put your business on the map online by signing up for local search — and you can also use online maps on your site or with social media. Again, it’s all about being creative!
7. Advertise Your Website Locally – Are you already advertising your business locally via T.V., radio, or the local paper? If so, surely you’re already including your URL in the ads. Good first step, but think about setting up an advertising campaign that’s really designed to promote your website. Traditional media sales reps probably won’t be able to grasp this concept very well — but it does work when a decent strategy is established first.
8. Utilize/  Use Video Commercials and Feeds-Think how much video you watch yourself online. More than half of all users (yes 54%-72% of ALL people online) are viewing videos of all sorts, everyday, everywhere. Why don't offer what the users want to see, keep their attention on YOUR website. Show your product or service.

     

Benefits of SEO

Your website is the foundation of your Internet business and represents your Internet brand. SEO MHAA® (Meng Hsing Advertising Agency)  specializes in helping you to build your Internet brand in the most affordable and optimal way.
Your website is your storefront, and how you prepare your store for business will have a direct impact on how
well your business will do online.
SEO BY MHAA does this by preparing your store for business:

• SEO affects the quality and appearance of your business storefront
• SEO has a direct impact on your business success
• A website with properly done SEO has higher prospect retention
• A website with properly completed SEO typically receives more free advertising from search engines
• A website with properly done SEO attracts highly targeted prospects that convert
• A website with properly done SEO saves you both time and money
• A website with properly done SEO will almost always make you money

The construction of your business website site should be taken just as seriously as the location of your business office. How does it appeal to prospects? How quickly can you serve them? How easy is it to do business with you? There are many factors to consider, but remember that site based SEO is the foundation on which a successful online business is built.

The Essentials Behind Every Solid Search Engine Marketing Plan

Search engine marketing is a wide, wide world, and it’s easy to get lost in all of the information and advice out there.  You can’t try all of it at once, so how do you put together a solid marketing plan that will get the job done without being overwhelming?  It’s actually not rocket science.   All you need to do is take a step back and focus on the critical essentials for your marketing plan.

Begin With The End In Mind

Be clear about your goals.  At the end of the day, what are you trying to accomplish?  Do you want to increase the amount of traffic to your site?  Are you looking to increase conversions on a specific product offering?  Do you just want greater brand recognition?
I see too many search engine marketing plans fail because they don’t start with clear objectives.  You can waste a lot of your personal time and resources doing the wrong thing, or even just trying to do everything.  Focus on what you want to do and then plot the shortest path to get it done.  This will help you stay on task with your plan, and keep you from being tempted to buy a ton of unnecessary ads and gizmos.

Research

Research is not the most glamorous part of the web game, but if you leave this out, your plan is sunk before you’ve ever started.  Once you’ve set your end goal, you need to define your target market and then research the living daylight out of them.  Where on the web is your next customer, and how can you get them to you? You will want to know the basic demographic data of your desired customer, as well as what makes them tick online. What kinds of ads do they click, what makes them convert, what links do they collect, and what are they already buying now?  This kind of information will guide you in creating your copy, your feature pieces, and your partnerships.

Focus On Earning Natural Traffic

As you lay out each element of your plan, don’t fall for any gimmicks or get rich quick schemes or link farming that aren’t based on sound organic traffic development principles.  This is especially true if you are outsourcing the execution of your search engine marketing plan.  You win and get top results by building trusted relationships based on quality content and solutions—not link spam and black-hat work.

Keep It Alive

Search engine marketing plans should never be considered done deals.  Since the way rankings are tabulated continues to change and evolve, your marketing plan should also include plans for keeping current with the latest changes.  As many have learned with the ongoing Google algorithm updates, it is prudent to stay aware and keep on your toes.  Of course, that’s also why it’s worth hiring the experts to do this for you  —  to save your own organization the time, hassle, and effort. Even a simple maintenance plan for continually testing your marketing elements will put you a cut above the crowd.  Whether it’s weekly, monthly, or quarterly  — remember to pull your plan back off the shelf to keep your rankings and traffic levels high.

Until We Meet Again…

Darryl Mackie, SEO Expert
English in Taiwan

(886) 9 2358 0711
 darryl@englishintaiwan.com

Kis Arse in the SEO world

Keep  It Simple  And Remain Still Effective

My coin Phrase acronym I will take with me to the grave after 46 years of over thinking and complicating things,

and hope to try my best to keep most things  simple but  still get results with less work

I Exploit it on this day

July 18th 2011

I personally announce Kis Arse Day

Keep  It Simple  And Remain Still Effective

Darryl Mackie

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